The Opportunities In Useful Systems For [advertising]
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The Manager of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the strategic vision and measurement agenda to enable effective cross platform planning and campaign measurement proving the efficacy of media spend across the NBCU portfolio. The ideal candidate will be a statistical measurement and econometric modeling expert who works across cross functional teams to identify and build measurement and advertising effectiveness solutions that drive business growth for NBCU and its vast array of clients across the portfolio. Responsibilities for the Manager Advertising Effectiveness and Modeling, include, but are not limited to: Develop and deploy statistical measurement and modeling approaches for the Ad Sales Research teams Aid in designing and building new capabilities and solutions that bridge the statistical measurement and modeling gaps across the NBCU portfolioDrive statistical measurement agenda with internal and external research and analytics stakeholders Create expertise around media measurement and modeling solutions Enable NBCU’s market positioning within the marketing/advertising, media and research community as a subject matter expertEngage in client partnerships to build unified statistical measurement solutions across the portfolioFocus on translating data and statistical modeling into actionable insightsEngage in conversation around identifying new business opportunities; and build related statistical measurement approaches around those opportunitiesPromote a culture of collaboration, problem solving and teamwork • Minimum of 3 years of hands-on modeling experience in industry • Minimum 5 years of statistical modeling preferably in Bayesian modeling and relevant education in advanced analytics • Experience working at major corporation developing and activating statistical modeling solutions on various types of data, experimental design, choice modeling and other Advanced Analytics capabilities • Experience in applying statistical projections and building probabilistic look alike models • Experience in leading team of data, research and analytics professionals • Subject matter expert for research, analytics and insights across the organization • Strong understanding of emerging analytics techniques and how they translate into actionable insights for the business • Excellent programming skills and proficiency in SAS, R, Python, SQL and other advanced statistical software • Strong written and verbal communication and presentation skills • Masters or higher in analytics/statistics field preferred At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us. We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
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